Olive My Pickle Email Design

Olive My Pickle, fermenters of pickles, olives, and kraut, needed a fresh look for their email design. They routinely send a weekly email to their subscribers with behind-the-scenes happenings at The Pickle Factory and other kraut news. The company also decided to start sending a new kind of email to share relevant articles and gut-health tips with their audience.

The marketing team had already decided on using the Poppins font for the body text and keeping the colors simple: white, black, light green, and orange (Carrot + Dill Kraut inspired!).

With that in mind, I selected a suitable headline font to complement the friendly tone of the brand and got to work. The result is two email styles highlighting the colorful products and relatable tone of Olive My Pickle.